The primary vision of Slovenian Steel Group is to become and remain a successful and profitable company with clear market and development orientation and a competitive brand. Our vision directs our further activities and the group’s business operations in the future.

In order to achieve the increase of income and profit we began with the modernization of production and business processes. Our emphasis will be on modernization of the technology for the production of demanding high quality products, information technology for supervision of the new production processes and advancing the highly skilled staff which will support the changes of the business processes. We cannot imagine any further professional developments in steel-making in Slovenia without major investments in nature conservation and ecology. We believe that investments in better and safer working conditions will also ensure an even better working environment.

During the following five years all the companies – particularly long programme and partly flat programme – will go through the investment cycle. Investments will be directed to:

• replacing the dated technological instruments
• removal of bottlenecks
• development of products with higher added value
• preservation of the environment.

The production programme will mostly remain unchanged; the main programmes in some of the companies will be redefined. Our emphasis will be on increasing the share of consumer-direct sales and on creating our own sales network. In order to increase our sales we plan on expanding to the Far East markets as well as to South and North America. We think that joint appearance in the purchase markets is one of the greatest advantages of our group, and we will take up additional activities in this direction.

With these activities we wish to increase the scope and importance of our companies’ sales and to establish Slovenian steelworks and steel manufacturers as a top quality European steel-making brand.